BRAKES: BRAKE PADS & BRAKE ROTORS

Brakes are one area in which vehicle owners simply cannot compromise. With ACDelco Brakes, they can get the peace of mind that comes with parts that are expertly engineered, manufactured to stringent tolerances, thoroughly tested and backed by the ACDelco name. Choose from our GM Original Equipment, Professional, Advantage and Specialty Series brake products to meet your performance needs and budget. Trust ACDelco rotors, pads, drums and other brake components to help keep you and your loved ones safe.

ACDelco Brake Offering

Consists of good, better and best offering (also know as “Tiered Branding”)

Good: ACDelco Advantage: Consists of Friction, Drums and Rorors
• Premium entry-level brakes products which include brake friction formulation and hardware which follows OES design
• Product is not positioned as the “least expensive”, but provides the most value in the box
Better: ACDelco Professional Durastop: Consists of the full brake portfolio except ABS components
• Premium Aftermarket brake products which include specific premium friction formulation and hardware. Product has industry leading quality, warranty, testing and durability which is comparable to OES
• Product is positioned as the premium offering within its segment
Best: ACDelco OES Brakes: Consists of complete GM original equipment service brake offering
• The best choice for emulating “factory new” braking characteristics for a GM vehicle
• Product is positioned in line with other OES equivalents
Specialty: ACDelco Performance Brakes: Consists of selected fleet friction and rotor parts
• Ultra-Permium performance and durability
• Product is positioned as premium to OES and other competitors

Packaging Differentiation

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